About
A small consultancy that does the work itself
Just Go helps founders and sales teams fix what is actually stopping the deal. No account managers, no junior delivery team, no framework you have seen before under a different logo.
What the firm does
We work on three things: the sales strategy itself, the team executing it, and the partnerships that open doors neither can reach alone. Every engagement is scoped in writing before it starts, priced as a fixed fee, and run by the person who sold it.
Most clients arrive with one of three problems — growth that has flattened, a team that is busy but not closing, or a partnership programme that produces goodwill instead of revenue. The work is usually less about inventing a new plan than about finding which parts of the existing one were never actually executed.
Who we work with
- Company size
- Typically €1M–€50M in revenue. Large enough that sales is a system rather than a founder with a phone; small enough that one senior operator can change how it works.
- Who we talk to
- Founders, CEOs, commercial directors and heads of sales — people who own the number and can decide to change how it gets hit.
- Where they are
- Croatia and the wider CEE region, Western Europe, and further afield. Roughly half of engagements run entirely remotely.
How the firm came about
Berislav Sokač has spent twenty-five years in enterprise sales, from data warehouse systems at BusinessObjects to eleven years at Oracle, ending as Sales Director for 17 European countries. That is where the enterprise side of the practice comes from: long cycles, formal procurement, and buyers who did not want to take the meeting.
In 2015 he co-founded Run Croatia. Over ten years it has delivered more than 130 events, including Zagreb Advent Run, now Europe’s largest festive costume run. Running that business meant selling corporate sponsorship for events nobody had heard of yet — packaging an offer, pricing it honestly, reporting on it properly, and renewing it year after year.
Just Go is the second half of that experience turned into a service. The partnership and sponsorship practice in particular is not theory borrowed from a book; it is the same engine, run on somebody else’s behalf. Odin Sokač joined as co-founder to own brand, story and the creative side of client work.
Industries we know deeply
Nine sectors where the buying process, the procurement reality and the internal politics are already familiar. Outside them, we will say so on the first call.
- Financial services
- Retail & hospitality
- Telecommunications & utilities
- Government & transportation
- Electronics
- Home appliances
- Show business
- Events
- Entertainment
How we work
- Fixed scope, fixed fee
- Agreed in writing before anything starts. Longer advisory relationships run on a monthly retainer. We do not bill by the hour, because hourly billing rewards taking longer.
- You work with Berislav
- Directly, for the whole engagement. Not an account manager, not a junior team. Where a programme needs more hands, we bring in specialists we have worked with before and name them before the proposal is signed.
- Remote-first, from Zagreb
- Most work runs remotely across time zones. We travel for kickoffs, negotiations and team sessions — the moments where being in the room genuinely changes the outcome.
- English, Croatian and German
- All three to a professional standard. Written deliverables can be produced in any of them.
- It starts with a call
- Thirty minutes, no charge, no pitch. You describe the situation and we ask the questions that usually get skipped. If we are not the right fit, we will say so on that call.
- We say no to some work
- Engagements with no internal owner, two-week turnaround requests, and anything requiring expertise we do not have. Declining is cheaper for both sides than discovering it in month three.
“Every sponsor on those start lines was a cold conversation once. That is not a metaphor for the consulting work — it is the same work, done on our own budget.”
At a glance
- Founded
- 2016
- Based
- Zagreb, Croatia
- Works with clients
- Worldwide, remote-first
- Team
- Two founders, plus named specialists
- Languages
- English, Croatian, German
- Engagement model
- Fixed scope, fixed fee, or monthly retainer
- Typical engagement
- 1–2 years
- Sectors
- Financial services, retail & hospitality, telco & utilities, government & transport, electronics, home appliances, show business, events, entertainment
And the name
Just Go is named after the thing both founders think is actually scarce in business. Not strategy, and not effort — the first move. The call nobody made, the price nobody raised, the partnership nobody asked for. Both of them have built something from a standing start, and neither felt ready at the time. That story is on the team page.
Get in touch
Tell us what you’re working on.
One sentence is enough to start. Berislav replies personally, the same working day.
Message sent.
Thank you — Berislav has it. You will hear back the same working day.
What happens next
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You send this
Four fields. No forms after the form.
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Berislav replies
Personally, the same working day.
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A 30-minute call
No charge. If we are not the right fit, we will say so.